Zensar Technologies
Agency:
SIEGEL+GALE
BACKGROUND:
Zensar is a global IT and business process services company that empowers organizations with digital solutions and services across industries. With a customer-centric approach and a presence in over 20 countries, Zensar combines technological expertise, domain knowledge, and innovation to help businesses transform their operations. Their comprehensive suite of services includes application development, digital transformation, cloud computing, cybersecurity, data analytics, and enterprise integration. By leveraging emerging technologies and fostering collaborative partnerships, Zensar enables clients to achieve strategic objectives, enhance competitiveness, and drive digital innovation throughout their organizations.
ROLE:
Zensar underwent a rebranding process following a series of acquisitions and changes in leadership. Siegel+Gale collaborated with Zensar to develop a refreshed brand strategy and a new visual identity as part of this organizational transformation. My role involved crafting an identity system that effectively communicates the brand strategy and showcases the evolution of Zensar's organization and culture to both internal and external audiences. The showcased work represents the initial stage of the chosen direction I contributed to developing.
Brand platform by Siegel+Gale
design exploration
