Warner bros.discovery
visual system design exploration
Agency:
SIEGEL+GALE
Chermayeff & Geismar & Haviv
BACKGROUND:
Warner Bros. Discovery is a global entertainment and media company formed as a result of the merger between Warner Bros. Entertainment and Discovery, Inc. This powerhouse combination brings together both companies' iconic brands and vast content libraries, creating a new player in the entertainment industry. Warner Bros. Discovery aims to deliver diverse, compelling, and immersive content across multiple platforms, including film, television, streaming services, and digital media. With a strong emphasis on storytelling, innovation, and global reach, the company is poised to captivate audiences worldwide and shape the future of entertainment through its extensive portfolio of beloved franchises, original programming, and cutting-edge content experiences.
ROLE:
Following the merger of two prominent media and entertainment conglomerates, Warner Bros. Discovery set out to establish a harmonized and formidable company with a unified culture. Engaging the expertise of Siegel+Gale, a new strategy, and visual identity were crafted to embody this shared vision and renewed direction. With collaboration between Siegel+Gale teams in New York and Los Angeles, a comprehensive visual system was developed, while CGH took charge of creating the new logo. As part of the Los Angeles team, I translated the brand strategy into several concept territories and laid the foundation for the chosen design system. The showcased work represents the initial phase of visual system development.
Brand PLATFORM BY siegel+gale
IDEATION: CREATIVE TERRITORIES
DESIGN EXPLORATION ROUND 1
DESIGN EXPLORATION ROUND 2
PROPOSED VISUAL SYSTEM CONCEPT INTRO
PROPOSED VISUAL SYSTEM WEBSITE
