WAFD bank
visual IDENTITY CONCEPT
Agency:
SIEGEL+GALE
BACKGROUND:
Washington Federal (WaFd) is a national bank headquartered in Seattle, Washington. The bank provides a range of financial services, including consumer and commercial banking, home loans, insurance products, and wealth management services. With over 200 branches in eight western states, WaFd is committed to providing its customers personalized and high-quality banking services.
ROLE:
Washington Federal engaged Siegel+Gale to support their rebranding initiative to make the bank more approachable and customer-friendly. As part of the project to create a new visual identity for the bank's new name, WaFd, I was invited by S+G to participate in the initial design development stage. My contribution included creating a symbol mark that laid the foundation for the final design completed by the S+G creative team.
Visual identity design exploration
