Providence
visual system CONCEPT
Agency:
SIEGEL+GALE
BACKGROUND:
Providence Health Care is a leading healthcare organization dedicated to providing compassionate and high-quality medical services. With a focus on patient-centered care, Providence operates a network of hospitals, clinics, and other healthcare facilities, serving communities across multiple states. They offer a wide range of specialized medical services, including primary care, specialty care, surgical procedures, emergency care, and advanced diagnostics. Providence is committed to improving the health and well-being of individuals and communities, leveraging innovation, research, and collaboration to deliver exceptional healthcare experiences and positive health outcomes.
ROLE:
Providence, driven by the need to enhance advocacy for quality, value-based healthcare reform, aimed to unify caregivers, ministries, and network partners. Siegel+Gale was engaged in developing a cohesive brand experience that aligns with this mission. My responsibility was to create a compelling visual system that effectively communicates Providence's dedication to delivering exceptional care to those in need and prioritizing community health. The showcased work represents one of the three initial design concepts that I spearheaded during this project, laying the foundation for the brand's visual expression.
Brand PLATFORM
IDEATION & DESIGN EXPLORATION
