Nielsen
visual IDENTITY CONCEPT
Agency:
SIEGEL+GALE
BACKGROUND:
Nielsen is a global measurement and data analytics company that provides insights into what consumers watch, listen to, and buy. The company was founded in 1923 and has since become a leading provider of media and marketing information, audience measurement, and other data-related services. Nielsen operates in over 100 countries and serves clients in various industries, including media, advertising, and consumer goods.
ROLE:
Under new leadership,Nielsen enlisted the help of Siegel+Gale to refresh its brand and align it with its global, tech-focused vision, moving beyond its traditional association with broadcasting and offering a wide range of solutions and insights for the media industry. As part of this effort, I contributed to the creation of six potential design concepts, aimed at conveying Nielsen's new direction and the elevation of the brand. The work shown here is one of those concepts that I helped develop.
Brand PLATFORM
DESIGN EXPLORATION
