Jacobs solution
visual IDENTITY design
Agency:
SIEGEL+GALE
BACKGROUND:
Jacobs Engineering Group has expanded its expertise beyond large-scale engineering projects to tackle challenges in aerospace, cybersecurity, and environmental degradation. However, the company's brand has not kept pace with its growth and there is an opportunity to develop an authentic and foundational story that accurately reflects its diverse portfolio and rally its global workforce behind it. The aim is to better communicate to the world what Jacobs does.
ROLE:
I was responsible for the early phase of visual identity development: I provided the supplemental illustration work for the strategy team and developed the initial rounds of identity design, visual system, and office interior graphics concept shown below.
VISUAL SYSTEM IDEATION
visual system design exploration
SELECTED DESIGN SYSTEM
