GLOBALFOUNDRIES
visual IDENTITY CONCEPT
Agency:
SIEGEL+GALE
BACKGROUND:
GF-GlobalFoundries is a leading semiconductor manufacturing company that specializes in advanced technologies. With a global presence and cutting-edge facilities, they provide comprehensive semiconductor manufacturing services to enable the development of high-performance devices. Their collaborative approach, commitment to innovation, and emphasis on quality and reliability make them a trusted partner for semiconductor companies worldwide, empowering them to bring their products to market efficiently and meet the demands of emerging technologies.
ROLE:
In 2018, GF, the sole semiconductor manufacturer with a worldwide presence, embarked on a new business strategy centered around advanced chip design process technology solutions. This transformative shift required a brand narrative and visual identity that accurately represented its new direction. Siegel+Gale was enlisted to develop a brand strategy that positions GF as a catalyst for change, maximizing the potential of semiconductor technology. My role involved translating this concept into a compelling visual identity. The showcased work represents one of the proposed directions I spearheaded during this process.
Brand platform
IDEATION & DESIGN EXPLORATION
IDENTITY SYSTEM CONCEPT ANIMATION
