CES 2023
Campaign branding & design pitch
Agency:
Pastilla
BACKGROUND:
The Consumer Technology Association (CTA) invited Pastilla to present a pitch for the design of the CES 2023 campaign, one of the largest and most influential technology trade shows. As the event host, CTA sought an overall branding strategy and campaign theme that effectively communicated its vision and values.
ROLE:
Pastilla's creative and strategy team developed a campaign narrative that positions CES as a champion of technology and a catalyst for driving innovation and positive change in society. As part of this effort, I helped visualize one of the four design concepts that showcase a future world where technology and humanity seamlessly integrate, creating an exciting and vibrant vision of what's possible.
KEY VISUAL ILLUSTRATION WORK
